Canopy

Increase visits with Canopy.

Cards in the window and a line on the counter screen, in shops people already enter. Not a feed. A neighborhood.

Set a budget Talk to a planner
01

Pick the streets.

Shops join one at a time. You buy the streets where their doors already open, not a radius on a map of strangers.

02

Spend against doors, not impressions.

Type a monthly amount. The sheet estimates how many shops that buys and how many times someone walks past the glass.

$
Shops2
Passes by the glass2,800 – 3,800

A pass is a person entering the shop, counted by the door, not a view of an ad. The figure is a planning estimate for this demonstration.

03

The offer is one sentence.

Counter screens hold nine words. Window cards hold a headline and a price. If it needs a paragraph, it is the wrong place.

Juniper Bakery · window

Morning buns two blocks west. Gone by noon.

A planner writes back within a day.

Tell us the streets and what you sell. The useful detail is the shop you wish you were next to.

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Three placements that paid for themselves.

Juniper’s morning buns, on the pharmacy counter.
11 dayson one counter
640extra morning buns
$380paid to Mesa Pharmacy

Juniper Bakery is two blocks from Mesa Pharmacy. The people who needed both were already walking past one of them. Canopy put nine words on the pharmacy counter screen between 7 and 10 a.m.: “Morning buns two blocks west. Gone by noon.”

The pharmacy counted the door as it always does. Juniper counted buns against the previous three Tuesdays. The difference was 640 buns. The card did not mention a discount. The fact of the buns was the offer.

This story uses made-up counts to show how Canopy would report a placement. It is not a case study of real shops.

Oak Hardware’s key-cutting, in the bakery window.
3 weeksin one window
190keys cut from that card
$240paid to Juniper Bakery

Oak Hardware sits across the street from Juniper Bakery. People already stood at Juniper’s glass in the morning. Canopy put one sentence in that window: “Keys cut while you wait. Oak Hardware, across the street.”

Juniper kept the card up for three weeks. Oak counted key jobs that named the window. There were 190. The card did not offer a discount. It named the shop people could see from where they were standing.

This story uses made-up counts to show how Canopy would report a placement. It is not a case study of real shops.

North Clinic’s flu week, on eight lunch receipts.
8 shopson the receipt line
410shots in the week
$1,120across the eight counters

North Clinic wanted the people who already ate lunch on the same six blocks. Canopy put one sentence on the receipt at eight shops: “Flu shots this week. North Clinic, walk in.”

The line ran Monday to Friday, at lunch only. The clinic counted shots against the week before. The difference was 410. Nobody had to tap a screen. The sentence was already in their hand.

This story uses made-up counts to show how Canopy would report a placement. It is not a case study of real shops.

Your buyers are already in the shop. The offer should be too.

Set a budget